In July, Russians collected loans for more than ₽ 900 billion, analysts at Frank RG calculated. The recovery of issues continues for the second month in a row, this coincided with the transition of the Bank of Russia to easing monetary policy.

In July 2025, Russian banks provided loans to the population for 917.2 billion rubles, follows from the data of the consulting company Frank RG (RBC has it). The volume of issues recovered to the values ​ ​ of October 2024, after which the retail market began to shrink sharply due to the rise in the Central Bank rate. Compared to June, the amount of loans approved by Russians increased by 17.5% — if you do not take into account seasonal adjustments, such a sharp increase in lending was observed only in March last year. The number of loans issued in July increased by 8.5% — to 2.6 million contracts, but this is still incomparable with the market indicators before cooling (3-5 million new contracts per month).

All key segments of retail lending showed an increase:

In July, Russians received 1.86 million cash loans for 344.7 billion rubles, which is 23% more in monetary terms and 14% more in quantitative terms than a month earlier. Unsecured retail shows double-digit growth rates for the second month in a row, but issuance is still far from the average values ​ ​ of the first half of 2024 (about 570 billion rubles of new loans per month). The average check also increases for the second month in a row and has already returned to the level of July last year (185.4 thousand rubles).
Banks approved 72.2 thousand (+ 16% versus June) mortgage loans for 353.6 billion rubles. (+ 15%). The volume of loans provided also increased in annual terms — by a symbolic 1%. In July 2024, the issuance of mortgages in Russia began to be significantly adjusted after the curtailment and change in the conditions of key preferential programs.
Car loans in July increased by 19% in monetary terms — up to 157.3 billion rubles. For the first time since October last year, the number of new loans for cars exceeded 100 thousand.
A decrease in supply was observed in the segment of POS loans for the purchase of goods (the volume of new loans fell by 6%, to 22.6 billion rubles) and in cash loans secured by a car (-18%, to 13.2 billion rubles). Another niche segment — cash loans secured by real estate — showed an increase in the volume of transactions by 19%, to 25.7 billion rubles.

The revival of retail lending in Russia is observed for the second month in a row. In June, the amount of issuance increased by 11.4%, to 780.7 billion rubles. At the same time, the Bank of Russia began a cycle of cutting the key rate. Since then, the figure has fallen from 21 to 18%.

Market participants admitted that easing monetary policy would entail lower rates for borrowers. At the same time, according to the Finuslugi project of the Moscow Exchange, the index of rates on consumer loans in the top 20 banks for June — July did not actually decrease: as of May 29, it was 31.35%, and as of July 31 — 31.73% per annum. Market mortgage rates in the top 20 banks for the same period lost about 3.5 percentage points. and now amount to 23.05%, follows from the data of «Дом.РФ.»
(www.rbc.ru)